Privacy Policy
Last Updated: September 8, 2026
1. Introduction Welcome to NEW SUPER COOL (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit newsupercool.com or use our AC installation, repair, and AMC services.
2. Information We Collect Information you give us:
- Contact and booking details — your name, phone number, email address, and service address, when you fill out our booking form, call us, or message us on WhatsApp
- Service information — details about your AC units and property needed to provide quotes, installation, repairs, or AMC support
- Newsletter email address — if you subscribe to our updates
- Information collected automatically: When you browse our website, we use analytics tools that automatically collect your IP address, browser type, device information, pages visited, and how you interact with pages (such as clicks and scrolling). See Section 6 for details.
- We do not knowingly collect information from anyone under 18.
3. How We Use Your Information We use your information to:
- Respond to enquiries and provide quotes
- Schedule and deliver installation, repair, or AMC services
- Communicate with you about your booking — by phone, SMS, WhatsApp, or email
- Send service reminders for your existing service relationship
- Send newsletters you have subscribed to (you can unsubscribe at any time)
- Understand how visitors use our website so we can improve it
- We do not sell, rent, or share your information with any third party for their marketing purposes.
4. How We Share Your Information
- Our technicians — assigned to your job
- Website and email providers — our hosting provider (Hostinger), email delivery service (our SMTP provider), and form plugin process data on our behalf solely to operate the website and respond to you
- Mailchimp — if you subscribe to our newsletter, your email address is stored by Mailchimp (operated by Intuit, USA) on our behalf. Mailchimp’s own privacy policy applies to their processing.
- Analytics providers — Google and Microsoft, as described in Section 6
- Legal requirements — if required by law or to protect our legal rights
5. WhatsApp and Phone Communication If you contact us via WhatsApp or phone, your messages and number are used only to handle your service request. We do not add you to any broadcast or marketing lists without your explicit consent.
6. Analytics and Tracking Technologies Our website uses the following tools, which set cookies on your device:
- Google Analytics (via Site Kit by Google): collects information about how visitors use our site — pages visited, time on site, approximate location (city level), device and browser information
- Microsoft Clarity: records how visitors interact with our website, including mouse movements, clicks, scrolling, and session recordings, to help us improve the site
- Essential cookies: required for the website to function (login sessions, form security, caching), set by WordPress and our hosting provider
When you first visit our website, a cookie consent banner (provided by WPConsent) allows you to accept or decline non-essential cookies. You can change your choice at any time. Most browsers also let you block or delete cookies in their settings.
7. Data Retention We keep your contact and service details only as long as needed to complete your service request and maintain service records — generally no longer than 12 months after your last interaction with us, unless a longer period is required by law (e.g., tax or invoice records). Newsletter subscriptions are retained until you unsubscribe. Analytics data is retained according to Google and Microsoft’s own retention policies.
8. Your Rights Under the Digital Personal Data Protection Act (DPDPA), you have the right to:
- Access — request a copy of the personal information we hold about you
- Correction — ask us to correct inaccurate or incomplete information
- Erasure — ask us to delete your information when it is no longer needed
- Withdraw consent — opt out of cookies via our cookie banner, unsubscribe from newsletters via the link in any email, or opt out of any optional communication at any time
To exercise these rights, contact us at newsupercool@yahoo.com or +91 98204 24969. We will respond within 30 days.
9. Grievance Redressal If you have a concern about how we handle your personal data, contact us at newsupercool@yahoo.com with the subject line “Privacy Grievance.” We will acknowledge and resolve your complaint in accordance with applicable law.
10. Security We use administrative and technical measures to protect your information, including: restricted access to our website admin panel and booking records, two-factor authentication and brute-force protection on our login (WP Ghost), activity logging on our website (WP Activity Log), strong authentication on our communication accounts, and encrypted website traffic (HTTPS).
11. Changes to This Policy We may update this policy from time to time. The “Last Updated” date shows the current version. Material changes will be posted on this page.
12. Contact Us NEW SUPER COOL Shop no. CEN – 181(22), Janta Squatter Colony Koliwada Plot, Shaheed Road, Near Western Exp, Jogeshwari (E), Mumbai – 400 060 Email: newsupercool@yahoo.com Phone: +91 98204 24969 / +91 99302 88791